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SalesSense Associate Sales Trainers and Consultants

Consultant and Trainer - John Bycroft



Originally an IT systems professional, John Bycroft gained valuable experience as a Buyer of IT systems, before “crossing the line” to join Olivetti's sales team in 1984.

After achieving success selling branch automation hardware and software into several U.K. Building Societies, John took up a worldwide sales management role based at Olivetti's international headquarters in Italy. Working with different Olivetti subsidiaries, he led his team to win significant sales including a record breaking $360 million contract with Rabo Bank in Holland.

Returning to the U.K. in 1990, John joined a European start up of an American parent banking systems Software House, Applied Communications (ACI). With pan-European responsibility, John grew this organisation, via a combination of direct sales, local agents, and distributors from zero to £18 million in annual sales. His success underpinned acquisitions and within seven years ACI's European operation reach £60 million in annual revenue. John co-led a Management Buy-Out, an Initial Public Offering on the Nasdaq stock exchange, and a string of achievements including the Queens Award for Export.

John was headhunted to become UK Managing Director of IT services company, Noblestar Systems Ltd. Once again he achieved record sales, growing the company from £500k to £5m in three years.

In 2001, John went into partnership to develop an IT Sales and technical recruitment company. In parallel,  he has developed a successful business consultancy driving increased sales performance for his client companies.

Commenting on his reasons for joining SalesSense in 2003, John said. “After many years of successful sales achievement, I am absolutely delighted to be working with a company who so clearly demonstrate a deep understanding of the imperatives of sales success and can articulate these in such a clearly professional manner.”

E-mail john.bycroft@salessense.co.uk
 

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